Hollandia® : betaalbare, kwaliteitsfietsen verkrijgbaar o.a. via Halfords, V&D, Daka, Smeeingfietsen, Bike Family, Fonq.nl, Van Duinkerken
Bicycles
Hollandia® is a brand owned by TradeCare brands B.V.. TradeCare Brands B.V. is a sister company of TradeCare International B.V. Its founders were A. de Weerd, former buying and logistics manager of a large bicycle and fitness importer and J. Hafkamp, former commercial manager of the same group, one of which was located in nearby Deventer. With service backing from thirty three local engineers, the technical support of local production units is East of Europe, the creative support of a large design department and the knowledge of Europe’s largest bicycle logistic partner, De Weerd and Hafkamp launched Hollandia® in a good equipped headoffice in Deventer, The Netherlands, located halfway between Amsterdam and Osnabruck (Germany). With a work force of about fifty people (of which 80 % exclusive external contracts), the company began making and outsourcing high-quality, lightweight steel and alloy bicycles in a SELECTIVE distribution channel.
From the outset, Hollandia® committed itself to selling bicycles primarily through semi specialty bicycle stores, rather than through general discount and retail outlets. This decision helped the company to maintain its image as a supplier of equipment for serious bicycling enthusiasts. Hollandia® quickly became a favorite brand among that connoisseur market, and semi specialized bicycle shops have remained Hollandia®'s most important outlet. The after sales mobile service Team enable the Hollandia distributors to be a serious distributor of bicycles, with the same service as the specialty shops. This enable Hollandia to call it’s market : semi specialty.
Competing primarily against West-European and Chinese manufacturers, Hollandia® began to have an impact quickly, gaining industry attention both for the quality of its bikes and for being an Dutch company. Hollandia® bicycles were especially popular in the North of Europe, the company's own backyard. By 2008, however, Hollandia® was distributing to more countries, as well as to other new bicycling hotspots, such as East of Europe. After many years in business, the company's annual sales had grown to over 80.000 bicycles.
By 2010, Hollandia® will outgrown its original plant. The bicycle company will moved to a new facility in the East of Europe, and there it will enlarge the mass-production of bicycles. Sales were so brisk that Hollandia® also contracted another East European firm to produce some of the company's bikes. Among bicycling enthusiasts, Hollandia® is quickly gaining a reputation as a producer of the very highest caliber of payable bicycles available, and its sales reflected that reputation.